Joico

This bond-building treatment masque dives deep in minutes, infusing each strand with strength and visibly overhauling hair on contact. Experience less breakage, protection from heat styling, color longevity, softness and shine.

• WHAT IT IS:
• A bond-building treatment masque made in the USA
• WHAT IT DOES:
• Helps rebuild broken hair bonds; deeply replenishes hair without weighing it down; see results after the very first use; proactively builds hair's resistance to damage; leaves hair soft, shiny and healthy
• INGREDIENT HIGHLIGHTS:
• Arginine, a smart bonding molecule with both positive and negative sites, helps strengthen hair bonds and encourage bond renewal
• Protective lipid (the exact kind found in healthy hair) acts as a first line of defense to help prevent thermal, chemical, styling and UV damage; results are visible with the very first application
• Moringa seed oil, a rich source of antioxidants, vitamins A and E, zinc and silica (all fundamental to creating healthy, strong, damage-resistant hair), helps boost shine and softness
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to damp hair, leave in for up to 5 minutes (depending on hair type), then rinse thoroughly