Joico

Offering a 24-hour volume boost and luxe lather, JoiFull Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness and shine, along with protection from humidity.

• WHAT IT IS:
• A volumizing shampoo made in the USA
• WHAT IT DOES:
• Rich lather gently but thoroughly cleanses the hair; adds instant lightweight body; fuller, thicker airy volume; 24-hour style retention, when using JoiFull Volumizing Shampoo, Conditioner and Styler (all sold separately) as a system
• INGREDIENT HIGHLIGHTS:
• Rice protein, rich in amino acids, helps strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair
• Bamboo extract, which is fibrous and rich in silica, helps build volume while promoting thicker, stronger, shinier strands
• Lotus flower, a prized exotic bloom full of strength-building protein, magnesium and potassium, helps improve elasticity and gives hair a healthy appearance
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to wet hair, lather, then rinse well