Joico

Colorful Glow Beyond Anti-Fade Serum delivers a luminous punch that magnifies the richness of hair color and amps up shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays.

• WHAT IT IS:
• A hair serum that's made in the USA
• WHAT IT DOES:
• Helps prevent hair color from fading off-tone when exposed to UV or sunlight; instantly increases shine; boosts color vibrancy and provides softness; reduces frizz for smoother hair in just one use
• INGREDIENT HIGHLIGHTS:
• Camellia oil, stocked with essential omega 9 fatty acids and antioxidants, helps seal in moisture and restore luminous shine to hair
• Pomegranate fruit extract, exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair color
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply 1-2 pumps to damp or dry hair, then style as usual