Joico

Hurtle toward healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. The liquid-to-crème formula delivers 80% less breakage* and 20x stronger, silky-smooth strands.

• WHAT IT IS:
• A bond-builder that's safe for color-treated hair
• WHAT IT DOES:
• Creates bonds and strengthens the hair structure; leaves hair silky smooth without weighing down; hair is up to 20x more resistant to breakage*
• INGREDIENT HIGHLIGHTS:
• Enhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel
• Liquid keratin is an essential building block of healthy hair
• HOW TO USE:
• Shampoo with Defy Damage Protective Shampoo (sold separately), then rinse well
• Apply Defy Damage In A Flash directly to wet hair (mid-shaft to ends), massage into hair until product forms a crème, leave on for 7 seconds, then rinse
• *Against combing breakage on damaged hair versus untreated