Joico

This unique, color-correcting formula helps preserve the true hue of brunette hair, instantly washing out unwanted brassy, orange tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

• WHAT IT IS:
• A color-correcting formula made in the USA
• WHAT IT DOES:
• Gently cleanses; neutralizes unwanted orange and brassy tones; boosts shine and controls static
• INGREDIENT HIGHLIGHTS:
• Blue pigments directly attach to the hair and instantly neutralize unwanted orange tones and brassiness
• Green tea extract and UV absorbers help fight fading and tonal change to keep color looking great
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to wet hair, lather, leave in 1-3 minutes, then rinse
• Use 2-3 times a week, alternating with your daily shampoo
• Follow with Color Balance Blue Conditioner (sold separately) for best results