Joico

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn't strip color or moisture, yet it whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy and less breakage.

• WHAT IT IS:
• A shampoo that's made in the USA
• WHAT IT DOES:
• Gently cleanses color-treated hair; fortifies hair for 3x greater resistance to breakage, when using Colorful Shampoo and Colorful Conditioner (sold separately) against combing breakage on damaged hair versus a non-conditioning shampoo
• INGREDIENT HIGHLIGHTS:
• Camellia oil, stocked with essential omega 9 fatty acids and antioxidants, helps seal in moisture and restore luminous shine to hair
• Pomegranate fruit extract, exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair color
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to wet hair, lather, then rinse