Joico
This specially formulated shampoo for color-treated hair helps preserve your investment from fading for up to 8 weeks,* while it gently cleanses away dirt and debris. With every wash, you'll also protect hair against future damage.
- WHAT IT IS:
- A color-protecting shampoo that's made in the USA
- WHAT IT DOES:
- Gently cleanses color-treated hair; improves elasticity and shine; helps restore and protect hair**
- INGREDIENT HIGHLIGHTS:
- African manketti oil, a rich source of vitamin E, helps protect against fading
- Keratin, a protective protein found in hair, actively seeks out damage and helps repair hair by replacing lost proteins; the result is stronger, healthy-looking locks
- Argan oil, a powerhouse of vitamin E, antioxidants and essential fatty acids, helps deeply hydrate and nourish hair
- SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
- HOW TO USE:
- Lather, rinse, then repeat if desired
- Follow with K-PAK Color Therapy Conditioner (sold separately)
- *When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector
- **Against combing breakage on damaged hair versus a non-conditioning shampoo; when used with K-PAK Color Therapy Conditioner
