Joico

This unique, color-correcting formula preserves cool blondes and silvery grays, banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair from the elements.

• WHAT IT IS:
• A color-correcting shampoo made in the USA
• WHAT IT DOES:
• Gently cleanses hair; neutralizes unwanted yellow and warm tones; boosts shine and controls static
• INGREDIENT HIGHLIGHTS:
• Violet pigments directly attach to the hair and instantly neutralize unwanted yellow tones
• Green tea extract and UV absorbers help fight fading and tonal change to keep color looking great
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to wet hair, lather, leave in 1-3 minutes, then rinse
• Use 2-3 times a week, alternating with your daily shampoo
• Follow with Color Balance Purple Conditioner (sold separately) for best results