What it is: An everyday mascara that defines, separates, and lengthens lashes for a wide-awake look with no smudging ever.
Formulation Type: Lengthening Highlighted Ingredients: - Proprietary Tubing Film-Formers: Define, separate, and lift lashes without clumping. - Plant-Derived Rice Bran Wax: Adds structure and length to lashes. - Fatty Acids and Olive Oil Esters: Nourish and condition lashes.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Meet your go-to mascara for every day. Designed to distribute the perfect amount of product, the defining brush lifts lashes while ensuring your look never clumps or flakes. The mascara is easy to remove with cleanser to protect your lashes from harmful pulling and removal techniques that most smudge-proof mascaras require.
Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
This product is an Allure Best of Beauty award winner.
The product was dry, clumpy, and unacceptable. I don't use black mascara anymore, so this was brown. Maybe the stock in the store was old?
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sisterfarrier
Hazel eyes, Light skin tone, Combination skin
Verified Purchase
3w ago
Recommended
BROWN! FINALLY!
BROWN! FINALLY!! I loved Merit Clean Lash Mascara from the moment we met - and I wore black because that was all that was available & it was the best mascara I’d used in a long time. I love a clean, fresh look and this was - and is again! - the perfect everyday mascara for me. No flaking, no clumping, no smudging & removes easily with lots of gentle, warm water splashing. I wish it was available in the mini size to throw in my travel bag. Brown is perfect for those of us who are lighter and want a more natural look. I have blonde hair, light green eyes and wear Palomino in stick & coordinating The Uniform.
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marchgirl7
Green eyes, Light Medium skin tone, Normal skin
Verified Purchase
1mo ago
Recommended
My Holy Grail Mascara
Great mascara! I've been using this mascara for 5 years now! It's the only mascara I own. I love the formula. It goes on my lashes so effortlessly and comes off at night so easily as well. I work 16 hour shifts and this mascara does not give me raccoon eyes and doesn't smudge at all for me. I do see at times little bits of the mascara come off if I accidentally rub my eyes too much but other than that, this mascara is a must have. I love it!
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jaklynmela7
Brown eyes, Light Medium skin tone, Oily skin
Verified Purchase
1mo ago
Not Tubing
I had such high expectations and hopes for this. I did not find this to be a true tubing mascara. It did not come off the way a tubing mascara should. Additionally, it did flake off. On the plus side, it was non-clumping and stayed put all day.
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martins4ne
1mo ago
Recommended
Definitely will repurchase
I absolutely love this mascara! It looks natural, and doesn’t flake or smudge in the humidity and heat. It is slightly on the dryer side, but I prefer that. I hate mascara formulas that stay too wet or feel gummy on the lashes. This is perfect!
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JenniP1628
Green eyes, Fair skin tone, Dry skin
1mo ago
Recommended
My Forever Holy Grail!
I have tried so many mascaras, high end, drug store, water proof, non water proof, and this mascara is end game for me. I live in a humid climate with hot summers and I hate water proof mascara. This mascara has a natural lash look, but still adds some extra umph. My lashes stay put throughout the day and there’s no smudging. It does flake a bit, typically if the lashes are touched, but it doesn’t flake off significantly throughout the day. Maybe a flake here or there, but nothing more than that, even at the end of the life of the tube. I have been consistently repurchasing this mascara for several years now and I love it. It’s easy to remove from eyelids if it gets on the skin during application and it’s easy to remove at the end of the day. While it’s not water proof, it has held up through many tears and seasonal allergies as well and still looks good after crying, as long as you blot your eyes and don’t rub it off. I genuinely cannot recommend this mascara enough, I’m obsessed.
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ShaylaVillani
Blue eyes, Fair Light skin tone, Combination skin
Verified Purchase
1mo ago
Underwhelmed
Let's do a compliment sandwich here:
Positive: No strong fragrance, goes on smoothly.
Negatives: I tried this twice - the tl;dr is that this mascara is underwhelming. It takes several coats to see a difference in length or volume. I also experienced a bit of smudging/running. Lastly, removal is a bit of a pain. Despite makeup wipes and washing my face, I still was wiping little bits off with my towel the next morning.
Positive: I didn't experience any burning or stinging while wearing this.
Overall, this isn't a bad mascara, however it didn't deliver everything that I was looking for either (darkening/bolding and lengthening without eye sting).
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thomkat
Brown eyes, Rich skin tone, Oily skin
Verified Purchase
1mo ago
Disappointed
I am disappointed because it takes several coats to make a difference from my natural lashes and then it flakes. I purchased this tubing mascara to avoid under eye darkness. I live in a desert climate, and work in a/c.
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lisams22
Green eyes, Fair Light skin tone, Dry skin
Verified Purchase
1mo ago
Recommended
Great mascara - impossible to remove!
I like this as my day time make up mascara when I want that more natural look but with some eye definition. I love that brown is now available. My biggest complaint is how impossible it is to remove this mascara. I use a long wear makeup remover micellar water and face wash and it doesn’t remove it! I’ve had lashes fall out trying to get it off. I really hope they improve the formula as it’s a massive issue.
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Heatherholloway
Green eyes, Fair Light skin tone, Normal skin
1mo ago
Recommended
Have been repurchasing for years
I have repurchased at least 10 times, this is my absolute favorite mascara and anytime I try something new, I can’t even finish that one before coming back to this. It doesn’t clump and makes my short/fair lashes look so much better.
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linz10
Blue eyes, Fair skin tone, Dry skin
What it is: An everyday mascara that defines, separates, and lengthens lashes for a wide-awake look with no smudging ever.
Formulation Type: Lengthening Highlighted Ingredients: - Proprietary Tubing Film-Formers: Define, separate, and lift lashes without clumping. - Plant-Derived Rice Bran Wax: Adds structure and length to lashes. - Fatty Acids and Olive Oil Esters: Nourish and condition lashes.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Meet your go-to mascara for every day. Designed to distribute the perfect amount of product, the defining brush lifts lashes while ensuring your look never clumps or flakes. The mascara is easy to remove with cleanser to protect your lashes from harmful pulling and removal techniques that most smudge-proof mascaras require.
Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
This product is an Allure Best of Beauty award winner.
Suggested Usage: -Comb through lashes, wiggling the brush at the base to add thickness to your lash line. -To remove, wash with cleanser and warm water.
Summary
5
4
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4★
952 Reviews*
75%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
