Amazing product and worth every dollar! Evened out tones and made my blonde hair so much brighter after the first use. Will definitely keep buying this brand again for blonde hair.

[I received this product in exchange for my honest review] I love this purple hair mask!! It lathers so well and smells amazing.a little goes along way. It has very good hair care in the product and worth the original cost. You're only need to use this once

I finally grew out my hair to silver and black - this mask is required! People comment constantly that my silver hair is so shiny and crisp and cool toned. This mask moisturizes and keeps out any hint of yellow when used weekly. I leave it in longer than directed and I do like the slight, slight lavender shine in the sunlight.

[I received this product in exchange for my honest review] This kept my hair so smooth as a last step in my shower routine! The product itself is good but the results after were what sold me, feels like I left the salon

The Kerastase Ultra Violet purple hair mask helps keep my blonde hair looking bright and cool toned while also providing good hydration and nourishment.

I received this product in exchange for my honest review. This conditioner works really well to combat brassy blonde and it has become a part of my regular hair routine. It’s super effective with just a little product and is extremely hydrating. A little goes a long way. I saw some temporary staining on my hands, but it fully washed off by the end of the shower. All in all, it’s quite effective, especially when used in combination with the shampoo.

[I received this product in exchange for my honest review] Obsessed! I love using toning masks at home so I can go longer between hair appointments and this mask is perfection! It helps tone down my brassiness, leaves hair soft, shiny and strong, and smells heavenly! The price is definitely hefty but I feel like the mask will last me quite some time, so worth it IMO.

This mask is amazing for blonde hair. It tones unwanted yellow hues while deeply nourishing and softening my hair. After using it, my hair feels silky, looks shiny, and my blonde stays cool and fresh-looking. Would definitely repurchase. 💜

[I received this product in exchange for my honest review] The Kérastase Blond Absolu Masque Ultra Violet is a rich, toning treat for blondes 💜 Deeply nourishes while neutralizing brassiness, leaving hair soft, glossy, and cool toned ✨ Just don’t leave it on too long unless you’re aiming for a hint of lavender

[I received this product in exchange for my honest review] I cannot say enough amazing things about the Kérastase Blond Absolu Bain Ultra-Violet Shampoo and the Masque Ultra-Violet. I've been loyal to Kérastase for over 6-7 years, and as someone who maintains balayage and lives for that light, cool, almost white blonde tone, the Blond Absolu line has become an absolute essential in my routine. The shampoo is perfect for regular use. It's gentle enough that it doesn't over tone or dry out my hair, but it consistently keeps brassiness away and helps maintain that fresh, cool blonde look I love. It's like a subtle daily refresh for my color. Now the mask... this is next-level. I use it about once a month and leave it on for no more than 5 minutes (trust me any longer and you will see purple tones at first , but they do fade). The payoff is incredible: my hair feels unbelievably soft, smooth, and radiant, and the tone is perfectly neutralized. And the scent? Absolutely divine, just like all Kerastase products. It feels like a luxury salon experience every single time. Honestly, there is no haircare line I trust more. Kérastase truly is the best of the best for me. If you have any kind of blonde balayage, highlights, full blonde, this line is a MUST in your routine.