What it is: A deeply conditioning hair mask infused with hyaluronic acid to strengthen and soften blonde hair damaged from lightening treatments.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns: - Color Safe - Dryness - Damage/Split Ends/Breakage
Key Benefits: - Strengthens and deeply moisturizes damaged blonde hair - Adds hydration, softness, and shine - Nourishes damaged and weakened split ends
Highlighted Ingredients: - Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles. - Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
What Else You Need to Know: The perfect professional color care for bleached, dark roots, and textured blonde hair, this hair mask deeply moisturizes and nourishes to leave hair soft and shiny. It’s formulated with hyaluronic acid and edelweiss flower. Lightened or highlighted hair is strengthened to reduce breakage and improve hair health.
Fragrance Description: An aromatic scent of blooming flowers and dazzling citrus. Top notes of orange blossom, bergamot, and mandarin, heart notes of peony, fig, and laurel, and base notes of cedar wood, musk, and cardamom.
I love this product, but I'm giving it a one star review to get your attention. This is not the purple hair mask everyone is reviewing. That is an entirely different product. This is white, not purple. This does nothing for brassiness. It moisturizes. Sephora - clean up these reviews. This is going to confuse customers.
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Jkimbeauty
2mos ago
Good to keep you blonde but may cause dryness
[I received this product in exchange for my honest review] Unfortunately the blonde line causes shedding for me. I have blonde highlighted (every six weeks) fine hair. I didn’t matter length of time used, this actually made my hair drier and caused some shedding. It smells great and is great for the highlights, but for me, it caused drying. Easy to use and rinse out.
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srp0906
Incentivized
2mos ago
Recommended
A must try!
[I received this product in exchange for my honest review] This was my first time trying this product and I'm very satisfied. It made my hair feel very soft and combat the brassiness. My hair does not feel damaged and looks better than ever!
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rosiesmama
Incentivized
3mos ago
Not worth it for the price and mess
[I received this product in exchange for my honest review] I tried this in-shower hair mask along with the purple shampoo, but unfortunately wasn’t a huge fan. The packaging made it odd to scoop from since the formula is super, super thick. Having to hold the cap, container in one hand and scoop from another and then put the cap on wasn’t great. Then the hair mask itself was pretty chunky, making much more of a mess in comparison to the shampoo. It also didn’t leave my hair looking shinier or feeling softer or looking blonder. For this price, I didn’t love this as much but will keep using the shampoo which did make my hair noticeably softer and shinier!
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bluerazmataz88
Incentivized
3mos ago
Recommended
Extremely good hydrating power
[I received this product in exchange for my honest review] This hair mask does really hydrate your hair and makes it stay away from copper and brass undertones. It doesn't make your hair look greasy or dull. It helps to control frizz. I like it very much.
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blenbar
Incentivized
3mos ago
Recommended
Perfect for the Summer
[I received this product in exchange for my honest review] This hair mask was so rich and conditioning. It smells divine, with a hint of sandalwood for that fresh from the salon smell. Did not weigh down my fine, curly hair. So pigmented - definitely helps keep my blonde in check for the summer!
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Champt
Incentivized
3mos ago
Recommended
A must have in my routine
[I received this product in exchange for my honest review] It doesn’t leave the hair heavy at all, all girls with chemical processes should try it, because the hair is amazing when use this product, i’m in love
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EmelynAbreu
3mos ago
Recommended
Seriously so good !!
[I received this product in exchange for my honest review] This hair mask is absolutely perfect for keeping my hair looking sleek and so soft! The purple really gets my hair looking bright and keeping that cool tone I want without drying my hair out or staining my hands. I use it once every couple weeks and it’s been a dream for my hair!
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AlyssaM26
Incentivized
3mos ago
Recommended
Helps brassiness
I received this product in exchange for my honest review. This product has been amazing for my dirty blonde brassy hair we have hard water and it causes it to be very brassy. Since I started using this product I've noticed a major difference in the brassiness in my hair. It helps make my hair feel super soft and it smells amazing. A little goes a long way.
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EarthaLucia86
Incentivized
3mos ago
Not super impressed
[I received this product in exchange for my honest review] The packaging was super cute. The consistency is what you'd expect from a hair mask. I followed the directions and left it on fire the recommended period of time before rinsing it back out. I found the results to be minimal over all. I didn't like the way the product left my hair feeling when it dried either.
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Gingernlw
Incentivized
What it is: A deeply conditioning hair mask infused with hyaluronic acid to strengthen and soften blonde hair damaged from lightening treatments.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns: - Color Safe - Dryness - Damage/Split Ends/Breakage
Key Benefits: - Strengthens and deeply moisturizes damaged blonde hair - Adds hydration, softness, and shine - Nourishes damaged and weakened split ends
Highlighted Ingredients: - Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles. - Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
What Else You Need to Know: The perfect professional color care for bleached, dark roots, and textured blonde hair, this hair mask deeply moisturizes and nourishes to leave hair soft and shiny. It’s formulated with hyaluronic acid and edelweiss flower. Lightened or highlighted hair is strengthened to reduce breakage and improve hair health.
Fragrance Description: An aromatic scent of blooming flowers and dazzling citrus. Top notes of orange blossom, bergamot, and mandarin, heart notes of peony, fig, and laurel, and base notes of cedar wood, musk, and cardamom.
-Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles. -Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
Suggested Usage: -Use as a weekly treatment. -After cleansing, apply to damp hair from root to tip. -Massage or comb through mid-lengths and ends to ensure even distribution. -Leave in for five minutes. -Rinse thoroughly. -Complete routine with Blond Absolu Strengthening Hair Oil (sold separately) during the day, and Blond Absolu Overnight Recovery Treatment (sold separately) in the evening for maximum hydration benefits. -Avoid contact with eyes. If contact occurs, rinse immediately and thoroughly.
Pro tip: -Tilt the head to the side and apply the mask from ends towards mid-lengths. -Avoid product at the scalp. -Twist hair up into a top knot and allow the mask to absorb.
Summary
5
4
3
2
1
4.7★
303 Reviews*
92%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).