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True to Myself Natural Matte Longwear Foundation

2.3K |
In Stock
Out of Stock
$30.40 $38.00
What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in
Color
1 Fair Neutral
1 Fair Neutral
2 Fair Warm
2 Fair Warm
3 Fair Cool
3 Fair Cool
4 Fair Neutral
4 Fair Neutral
5 Fair Warm
5 Fair Warm
6 Fair Neutral
6 Fair Neutral
7 Light Warm
7 Light Warm
8 Light Cool
8 Light Cool
10 Light Warm
10 Light Warm
11 Light Cool
11 Light Cool
12 Light Warm
12 Light Warm
13 Light Neutral
13 Light Neutral
14 Light Medium Warm
14 Light Medium Warm
15 Light Medium Neutral
15 Light Medium Neutral
16 Light Medium Neutral
16 Light Medium Neutral
17 Light Medium Cool
17 Light Medium Cool
18 Light Medium Neutral
18 Light Medium Neutral
19 Light Medium Warm
19 Light Medium Warm
20 Light Medium Neutral
20 Light Medium Neutral
21 Light Medium Warm
21 Light Medium Warm
22 Medium Cool
22 Medium Cool
23 Medium Neutral
23 Medium Neutral
24 Medium Warm
24 Medium Warm
25 Medium Neutral
25 Medium Neutral
26 Medium Warm
26 Medium Warm
27 Medium Warm
27 Medium Warm
28 Medium Cool
28 Medium Cool
29 Medium Neutral
29 Medium Neutral
30 Medium Warm
30 Medium Warm
31 Medium Deep Neutral
31 Medium Deep Neutral
32 Medium Deep Neutral
32 Medium Deep Neutral
33 Medium Deep Cool
33 Medium Deep Cool
34 Medium Deep Warm
34 Medium Deep Warm
35 Medium Deep Cool
35 Medium Deep Cool
36 Medium Deep Warm
36 Medium Deep Warm
37 Warm Deep Cool
37 Warm Deep Cool
38 Medium Deep Neutral
38 Medium Deep Neutral
39 Medium Deep Warm
39 Medium Deep Warm
40 Deep Neutral
40 Deep Neutral
41 Deep Warm
41 Deep Warm
42 Deep Cool
42 Deep Cool
43 Deep Cool
43 Deep Cool
44 Deep Warm
44 Deep Warm
45 Deep Cool
45 Deep Cool
46 Deep Neutral
46 Deep Neutral
47 Deep Neutral
47 Deep Neutral
48 Deep Cool
48 Deep Cool
9 Light Neutral
9 Light Neutral
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Estimated delivery Oct 19–Oct 24
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100% Authentic Sephora Verified
Great Value Save more with VIP discounts

Rare Beauty by Selena Gomez

What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.

Coverage: Medium

Finish:
Natural, Matte

Formulation:
Liquid

Highlighted Ingredients:
- True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.

What Else You Need to Know: A three-in-one foundation that primes, covers, and sets for sweat-, humidity-, and smudgeproof wear. With an airy, whipped texture, it gives buildable, breathable coverage that blurs, smooths, and looks like real skin, while True Comfort Complex hydrates skin up to eight hours for comfortable wear all day.

Clinical Results: In an independent consumer-perception study of 50 people:
- 94% said it instantly reduces the look of pores
- 92% said it instantly blurs skin for a soft-focus effect
- 92% said it doesn’t oxidize (color doesn’t change during wear)

Verified Purchase
3d ago
Great Coverage
I'm in my late 40s with combination skin and I'm liking this foundation so far. It is a bit dewy in the TZone after about 7 hours of wear. Nothing crazy, but if you want actual matte you'll need to touch up with powder. Coverage is great and buildable. It feels like any other foundation though. It doesn't show more or less texture and pores than my other foundations and does remain slightly tacky throughout the day. You'll want to get shade matched in store though. I have peach undertones and 17 Light Medium Cool was the best match we found for me in store in this foundation. Even Sephora's shade finder matched me to it after entering my Haus Labs 210 Light Medium Peach. It's a perfectly nice foundation that I'll enjoy reaching for.
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Sadaralo
Blue eyes, Light Medium skin tone, Combination skin
1w ago
Non-comedogenic, great finish, perfect shade match! I just wish it was slightly less drying on the skin. But I would rather that, than all the skincare that these companies are putting into makeup these days
Read more
Faith927
Brown eyes, Light Medium skin tone, Dry skin
2w ago
Don't recommend for durability
I have been using this foundation for about a month now. The shade is perfect. So when I leave for school about 12:30 pm I put the foundation on. When I get home and start removing this foundation, 2 1/2 hours later there's nothing on the makeup wipe!! Almost as if I never applied it!! I see the reviews and some are Raving about the longevity of this foundation. I wish it stayed put for me. I even applied a setting spray to be sure!! But no it didn't stay for me!! I wanted to love this foundation so much!!
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Ammelyn47
Blue eyes, Light Medium skin tone, Dry skin
Verified Purchase
2w ago
Nope, not great.
Wasn’t my shade, but that doesn’t have to do with my review. This foundation I don’t feel like it lives up to its price at all. It didn’t cover anything, and sticks to the skin badly even after many washes with different makeup removers and soaps. The formula is also extremely drying on the skin. Not for me, but if you like your foundation to stick to you no matter what, then this is for you.
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oliivialauren
Brown eyes, Fair Light skin tone, Combination skin
Verified Purchase
2w ago
Not acne safe
This product looks nice on, but the clogged pores and acne that comes with it is insane. I am very disappointed as I was expecting this to not clog pores (as stated) however this product gave me nothing but more breakouts.
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honeybunny1106
Green eyes, Medium skin tone, Oily skin
Verified Purchase
2w ago
It’s marketed as a 3-in-1, which is supposed to simplify the routine, but personally, I still feel like I need to use a primer underneath and setting spray on top to get the longevity and finish I’m looking for. The application is nice, the coverage is decent, and the finish is pretty — but I’m not getting that “OMG, I need this!” feeling. For something marketed as a 3-in-1, I expected it to do a little more on its own. It’s marketed as a 3-in-1, which is supposed to simplify the routine, but personally, I still feel like I need to use a primer underneath and setting spray on top to get the longevity and finish I’m looking for.
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jennieboebennie
Hazel eyes, Medium Tan skin tone, Combination skin
Verified Purchase
2w ago
Must have
My new favorite Foundation rare beauty is that girl I’ve never had a bad experience with their products ❤️
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Monnie8
Brown eyes, Medium Tan skin tone, Normal skin
1mo ago
Pump stops working on beautiful longwear foundatio
Great foundation! But if the pump stops working after a short time ( and can’t return) then that’s a problem. I want to be able to use but maybe a different vessel to put it in. Please change bottle !
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Lindyme
Blue eyes, Fair Light skin tone, Combination skin
Verified Purchase
1mo ago
Broke Me Out
This gave me the worst break out I’ve had in years. It broke me out in places I never break out like my cheeks, forehead, and around my lips too. If you have sensitive combo skin, I would not recommend!
Read more
KateG236
Blue eyes, Fair skin tone, Combination skin
Verified Purchase
1mo ago
Best Foundation for a Natural Finish
This is an amazing foundation. The texture is so nice, almost like a mousse given how light it is. Buildable without ever feeling heavy. The finish is so natural looking. First time wearing on a humid summer night in Chicago and I received a ton of compliments on how nice my skin looked. I think the matte claim is true but expect some shine to come through after several hours of wear. With a setting powder and spray, I maybe need to blot once during the day. I hope the formula of this foundation never changes.
Read more
unblemished
Brown eyes, Deep skin tone, Combination skin

What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.

Coverage: Medium

Finish:
Natural, Matte

Formulation:
Liquid

Highlighted Ingredients:
- True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.

What Else You Need to Know: A three-in-one foundation that primes, covers, and sets for sweat-, humidity-, and smudgeproof wear. With an airy, whipped texture, it gives buildable, breathable coverage that blurs, smooths, and looks like real skin, while True Comfort Complex hydrates skin up to eight hours for comfortable wear all day.

Clinical Results: In an independent consumer-perception study of 50 people:
- 94% said it instantly reduces the look of pores
- 92% said it instantly blurs skin for a soft-focus effect
- 92% said it doesn’t oxidize (color doesn’t change during wear)

-True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Dimethicone, Water (Aqua/Eau), Isododecane, Trimethylsiloxysilicate, Propanediol, Glycerin, PEG-10 Dimethicone, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Propylene Carbonate, Caprylyl Glycol, Aluminum Hydroxide, Magnesium Aluminum Silicate, Triethoxycaprylylsilane, Cellulose, Sodium Hyaluronate, Bisabolol, Caprylic/Capric Triglyceride, Undaria Pinnatifida Extract, Zingiber Officinale (Ginger) Root Extract. +/- (May Contain/Peut Contenir) Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
Suggested Usage:
-The easy-control pump lets you customize your coverage: Start with half a pump for medium, or a full pump for full.
-Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (Rare Beauty by Selena Gomez recommends the Liquid Touch Foundation Brush or Soft Touch Blending Sponge), then tap or sweep onto the face in even layers, building as desired.
-For the sheerest coverage, use a damp sponge.
-For more coverage, use fingers.
-For the most coverage, use a dry sponge or Liquid Touch Foundation Brush.
-This foundation is best for normal, combo, and oily skin types. Have dry skin? Be sure to prep skin with moisturizer for best results.
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