I have genuinely never found a better mascara. I do one coat and it stays for the whole day. I work in the food industry and I swear this mascara is my money maker. It’s so natural and I’ve been using this product for a couple of years now and my eyelashes are my most complimented feature

Best non smudging mascara ever! I’ve tried at least 15 different kinds. This holds all day.

My go-to for the last three/four years!! I always get complements and questions about the mascara I use, and I will every single time reach for this one. Tubing is amazing and comes right off when I cup some warm water in my hands around my eyes, I don’t lose any lashes or have to rub at all. One coat works fine for me to lengthen & I get tons of compliments and questions about what mascara I wear, and when I want a super voluminous look I go for 2/3. However, it does get quite clumpy/ tougher to separate with the wand after a few passes, about the second layer. It does flake a bit throughout the day but I can always wipe it off, other tubing mascaras definitely struggle with flaking more. The pros outweigh these flaws. I hate how much the price has gone up in recent years, I remember it was ~22 AT MOST when I first bought it and now I have to break the bank to restock, but no other mascara really compares with the tubing, length, volume, removal, etc. The wand doesn’t scratch my eye at all, so I can get super close unlike other mascaras whose wands do irritate my water line a bit. I always keep an eye out for sales because it tends to go half off sometimes either here or on the tarte website! I keep one in my makeup bag and toiletry bag so I don’t forget it! My eyes feel naked without it and even when I try other mascaras. So worth it!

I picked this up in a sample size because I had I remembered a tubing mascara I used a while back and thought it might be fun to try again. Unfortunately, this formula is very flakey and I find it under my eyes within just a couple of hours. Back to my standby Benefit Roller Lash.

This mascara works really well. It does smudge off after some time but it’s hard to find a mascara that doesn’t

I have been using this mascara for a few months and it’s a new favorite. I have short, stubby lashes and this makes them look so long and perfect, even without a lash curler. I have not had any issues with smudging either. It’s pricey but so worth it!

Love this mascara! The brown is perfect for my lighter complexion. Also SO easy to remove at the end of the day. Just a little water and a rag and boom, done.

Best mascara I’ve ever used. If I try to apply without wiping wand off too much gets on lashes BUT if I wipe the wand with a paper towel to get a little bit of mascara off then apply it - perfection!

This mascara is very wet so it causes lashes to become clumped together. The bristles on the brush are much shorter than pictured which makes the clumping worse. It also flakes off after just a couple hours which was very disappointing

Absolute worst “tubing” mascara I have ever used. I was impressed with the packaging, it feels nice and heavy and good quality. But wow was I wrong! Don’t like the wand… it just doesn’t properly coat lashes. But worst of all, it is all over my face flaking off under my eyes after just a few hours application. For a “24 hour smudge and flake free” mascara tarte should be embarrassed.