COLOR WOW

What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Thinning
- Color Safe
- Color Fading

Key Benefits:
- Precise application for a mess-free finish
- Water-resistant formula
- Covers dark hair without peroxide

Highlighted Ingredients:
- Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
- Zinc Stearate: Anchors pigment to hair.
- Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.