Rare Beauty by Selena Gomez

What it is: An easy-glide, waterproof liquid eyeliner that lays down the perfect rich, matte brown color with expert precision every time.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.

What Else You Need to Know: This bestselling liquid eyeliner is reimagined in rich, matte brown—for depth and definition without the drama. An ultra-fine, flexible brush tip glides on without skipping or tugging, delivering smooth, precise lines with even ink flow from every angle. Long-lasting, waterproof wear won’t fade, feather, or flake.

Clinical Results: In an independent consumer study of 57 people:

- 100% said the brush allows for precise application and effortless control

- 100% said it glides easily onto the lid

- 98% said the flexible brush tip creates ultra-thin to thick, bold lines, it dries and sets quickly, and it’s sweat- and humidity-resistant