Let me tell you what makes mascara great. It can add just enough for a natural look, or enough to give you serious glam lashes. I mean, seriously, you get volume with this that rivals fake lashes - without looking fake. I have no idea if it's waterproof. It didn't matter what they call it - it's something in between regular and waterproof. This formula is not like anything I've ever tried (and I've tried lots of them) Others are like a paint that adheres to your lashes and it's nearly impossible to get off. This one behaves more like that insulation you see on wires. It binds tightly but isn't "glued" to your lashes. The result? Not as waterproof as some waterproof formulas. You can submerge your face in water without having black paint streaking down your face. BUT when you gently rub with your fingers, the coating breaks apart and comes off in little crumbs (pretty easily!). Tip: wiggle the wand left/right as you swipe. Miracles happen!

Horrible, separated my eyelashes as the wand bristles are too far spaced apart.

If youre looking for a mascara that lifts, defines, and delivers bold volume, the PUR Fully Charged Mascara is definitely worth a try. The rich black pigment makes lashes pop, giving them an intense, dramatic look without needing multiple coats. What really impressed me was how thick and creamy the formula isyet it doesnt feel heavy at all. Instead of weighing down the lashes, it actually adds fullness and structure, making them look naturally more voluminous. The magnetic technology in the formula really helps with grip and lift, keeping lashes looking defined throughout the day. Overall, this mascara delivers great lift, rich color, and fullness while still feeling lightweight. If you love a bold lash moment without the clumps or stiffness, this ones a keeper! *Product was received as part of an educational promotion.*

I received this product in exchange for an honest review. This mascara is wonderful. The applicator brush is great. Its a little fluffy but the bristles arent super close together. It fans out the lashes more than a lot of other mascaras that cause clumping because theirs are so close together. Theres no clumping with this mascara and the formula is not dry at all. It glides on smoothly and it doesnt have fall-out. The mascara lasts all day and it doesnt make my eyes water or anything. I highly recommend trying this one out.

Ive been using the PR Fully Charged Mascara and I have to sayits definitely one of the best mascaras Ive tried. The magnetic technology is such a cool and innovative touch, and it really makes a difference in how full and lifted my lashes look. Its formulated with vitamin B, biotin, and peptides, so it not only enhances the look of my lashes but also helps strengthen and nourish them over time. I love how it wraps around each lash to give amazing volume and length without clumping or flaking throughout the day. It separates beautifully and gives that full, bold look Im always going for. I absolutely love this mascara and will definitely keep using itits a total game-changer. Highly recommend! This product was provided for promotional purposes in exchange for my honest review.

I been trying this mascara for about a week now and so far I love it. It looks good, easy to apply, makes my lashes looks thicker, but it does not add to much length to it. Got this product for free for honest opinion

The PUR fully charged mascara is just so fun. First, I played around the wand and tested its negative magnetic core with some paper clips and staples. It definitely works. I think it does a really good job of lifting, and separating lashes. Its a nice inky black formula and a long slightly hourglass shaped bristle wand. My lashes arent the longest or widest so I dont think this is the ideal wand for my eye type. For the bottom lashes, you definitely want to hold the mascara wand vertically. I think the wand would be ideal for someone with a wide, round eye. I ended up tested the product with disposable wands and an actual magnet on several of my friends who have longer lashes, and the lift was amazing. It also retains a curl very well. It was such a cute DIY science experiment. I found it very buildable. I would say you can do three coats of mascara before it starts to clump. I think this is a great mascara for everyday use. I didnt have any major issues with smudging but it definitely is on the harder side to remove, even when it dries, so when I tried to fix some smudges on the lower eyelash it ended up looking like a smudgy intentional eyeliner. Its not a huge issue for me because I think most mascaras are like that anyway. I think it should be done before base make up to avoid ruining the foundational layer. I also love that PUR is cruelty free and vegan.

I love this mascara!!! It really makes your eyes pop! At first I was skeptical on whether or not this mascara would do what it claims to do,but after using it I can truly say it absolutely works! There is no clumping or flaking! It last all day! It gives you such pretty and natural elongated looking lashes! I highly recommend!