Bobbi Brown

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. This product is also vegan.

What Else You Need to Know: Prime, define, or highlight with buildable eyeshadow shades and finishes to complement all skin tones, eye shapes, and looks. This creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for up to 24 hours without settling, creasing, smudging, or flaking and is ophthalmologist-tested.

Clinical Results: In a 12-month study* ending in January 2025:

- Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick is the #1 eyeshadow stick

*Circana, LLC, US Prestige Beauty Total Measured Market, Makeup Eyeshadow by Product, Dollar & Unit Sales, Makeup Form: Stick, 12 Months Ending January 2025