Joico

When hair needs a detox, this deeply purifying shampoo jumps in and clarifies each strand without stripping away health and luster. A unique formula designed to remove the impurities and dulling buildup caused by hair styling products, chlorine, hard water and pollutants, this cleanser dives deep, leaving behind moisture, shine and a smooth-slip feel.

• WHAT IT IS:
• A clarifying shampoo that's made in the USA
• WHAT IT DOES:
• Removes mineral deposit, product buildup and debris; helps protect hair from pollutants*
• INGREDIENT HIGHLIGHTS:
• Keratin, a protective protein found in hair, actively seeks out damage and helps repair hair by replacing lost proteins; the result is stronger, healthy-looking locks
• Guajava fruit extract is packed with antioxidants and lycopene, which are known to help protect hair from UV damage
• Evening primrose oil is a rich source of omega-6 and gamma-linolenic acid, an essential fatty acid that helps nourish hair back to health
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to wet hair, lather, leave in 2-5 minutes, then rinse
• *Lab tested using pollution particles