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Foundation Hydrating Shampoo

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$31.20 $39.00
What it is: A gentle, thoroughly cleansing, daily shampoo that hydrates and balances, creating the perfect foundation for both air-drying and styling.
Size
10.1 oz / 300 ml
10.1 oz / 300 ml
2.3 fl oz/70 mL
2.3 fl oz/70 mL
30.4 oz/900ml
30.4 oz/900ml
20.2 oz/600ml Refill Pouch - Refill
20.2 oz/600ml Refill Pouch - Refill
Add to Wish List
Estimated delivery Oct 16–Oct 21
Free Shipping On all orders
100% Authentic Sephora Verified
Great Value Save more with VIP discounts

RŌZ

What it is: A gentle, thoroughly cleansing, daily shampoo that hydrates and balances, creating the perfect foundation for both air-drying and styling.

 

Hair Texture: Straight, Wavy, Curly, and Coily

 

Hair Type: Fine, Medium, and Thick

 

Hair Concerns:
- Dandruff

- Flaky, Dry Scalp

- Scalp Buildup

 

Key Benefits: 
- Is a gentle daily cleanser with a rich lather

- Supports a balanced, hydrated scalp and leaves hair in its healthiest state

- Strengthens and reinforces hair’s health

 

Highlighted Ingredients:
- BotaniComplex™: Protects, soothes, hydrates, and nourishes hair.

- Coconut-Based Surfactants: Cleanse without stripping, supporting the scalp’s natural pH and microbiome.

- Ceramide Complex: Strengthens and reinforces hair’s health.

 

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

 

What Else You Need to Know: This hydrating shampoo uses coconut-based surfactants, not sulfates, to create its luxuriously rich lather. Enriched with RŌZ’s signature BotaniComplex™ to protect and nourish, the pH-balanced, silicone-free formula preserves your color while supporting overall hair and scalp health.

 

This product is an Allure Best of Beauty award winner.

 

Fragrance Description: RŌZ’s signature fragrance evokes the spirit of an untamed California garden—verdant and green—with the subtle aroma of warm, woody vetiver and fresh, rejuvenating citron. Inspired by the misty mountains of Big Sur, it contains notes of bergamot, vetiver, neroli, and fig.

 


Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

 

This product is an Allure Best of Beauty award winner.

3w ago
I Can Use Daily Without Drying Out My Fine Hair!
Great Shampoo for my fine, highlighted/lowlighted blonde hair. It makes my hair smooth while rinsing, which is a miracle. Most shampoos make my hair very tangled in the shower. I can use this daily (I work out every morning) and it doesn't dry out my hair. Still looking for a great conditioner. The companion to this is just ok for me. Not quite moisturizing/detangling enough.
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KarynnotaKaren
Verified Purchase
1mo ago
Love it!
Usually shampoos are either too heavy and weigh my hair down or they strip everything and it’s crunchy. It’s is great. Cleans and hydrates. Will continue to buy as long as I can continue to afford it.
Read more
tsharp6711
Verified Purchase
1mo ago
Yikes! $10 ever pure beats this
This is truly a one star product. One star for decent fragrance and yeah my hair felt “clean” but there wasn’t much product in it to begin with. If there was I’ve no doubt it would have struggled.
Read more
theshadowvixen
Verified Purchase
1mo ago
Yes!
Yes!!! I definitely recommend. The smell to start with has become my absolute favorite and it lasts all through the next day. Now, your not going to wake up with blow out beauty hair if you just wash, condition and go to bed BUT if you actually style it after blow drying it, then you may see the results you
Read more
review photo review photo
brit3089
Verified Purchase
2mos ago
Product does not work at all - don't waste your $$
I decided to try this shampoo and conditioner based on a quick look at the high ratings without reading all of the reviews. So disappointed, to say the least. The shampoo does not cleanse well and I needed to use 7-8 pumps to just get it foaming. The conditioner is super light weight, and after using almost one third of the big bottle, it didn't do anything for my hair, except leaving it a tangled, dry mess. It has a very "medicinehish" scent on top of all its shortcomings. Too bad I did not read all the reviews - turns out, all those rating this product with high marks received it as a marketing effort and were required to provide a glowing review (written with the help of AI or on script) for the free product. I will be returning both the shampoo and conditioner and considering contacting the manufacturer to report it's defects.
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Judi7
3mos ago
The shampoo didn’t moisturize my hair at all. Instead, it left my hair feeling weighed down, and the conditioner was far too lightweight to make any difference. On top of that, both products have a terrible smell. I was very disappointed with this set.
Read more
yaniiblass
Incentivized
3mos ago
This shampoo is seriously a game changer! I highly recommend it. It feels so luxe and smells incredible. I'm so glad I've switched to this!
Read more
stephg543
Incentivized
3mos ago
Haven’t strayed since my first wash
I’ve been using this for over a year. It’s been great for my scalp, I’ve experienced zero fallout and it smells great.
Read more
AgnesSteele
Verified Purchase
3mos ago
5/5
This shampoo cleanses my scalp very well but doesn’t leave my hair stripped and dry. the scent is subtle but super good smelling
Read more
omary15
Verified Purchase
3mos ago
Oh My Goodness! Amazing
I have a mixed white and Asian ancestry and this shampoo is magical for my hair! (The pic is after the shampoo and conditioner and just air drying) I have stick straight hair that almost groups into pieces and hang down weirdly no matter what shampoo and conditioner I use. I got out of the shower and was SHOCKED by the shine of my hair and the condition!! I hope they make this forever!
Read more
review photo review photo
becksstein

What it is: A gentle, thoroughly cleansing, daily shampoo that hydrates and balances, creating the perfect foundation for both air-drying and styling.

 

Hair Texture: Straight, Wavy, Curly, and Coily

 

Hair Type: Fine, Medium, and Thick

 

Hair Concerns:
- Dandruff

- Flaky, Dry Scalp

- Scalp Buildup

 

Key Benefits: 
- Is a gentle daily cleanser with a rich lather

- Supports a balanced, hydrated scalp and leaves hair in its healthiest state

- Strengthens and reinforces hair’s health

 

Highlighted Ingredients:
- BotaniComplex™: Protects, soothes, hydrates, and nourishes hair.

- Coconut-Based Surfactants: Cleanse without stripping, supporting the scalp’s natural pH and microbiome.

- Ceramide Complex: Strengthens and reinforces hair’s health.

 

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

 

What Else You Need to Know: This hydrating shampoo uses coconut-based surfactants, not sulfates, to create its luxuriously rich lather. Enriched with RŌZ’s signature BotaniComplex™ to protect and nourish, the pH-balanced, silicone-free formula preserves your color while supporting overall hair and scalp health.

 

This product is an Allure Best of Beauty award winner.

 

Fragrance Description: RŌZ’s signature fragrance evokes the spirit of an untamed California garden—verdant and green—with the subtle aroma of warm, woody vetiver and fresh, rejuvenating citron. Inspired by the misty mountains of Big Sur, it contains notes of bergamot, vetiver, neroli, and fig.

 


Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

 

This product is an Allure Best of Beauty award winner.

-BotaniComplex™: Protects, soothes, hydrates, and nourishes hair.
-Coconut-Based Surfactants: Cleanse without stripping, supporting the scalp’s natural pH and microbiome.
-Ceramide Complex: Strengthens and reinforces hair’s health.

Water (Aqua), Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Sodium Hydroxide, Sodium Benzoate, Ceramide EOP, Ceramide NP, Ceramide AP, Ethylhexylglycerin, Sorbitol, Citric Acid, Lecithin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lauroyl Lactylate, Xanthan Gum, Glutaral, Potassium Sorbate, Phenoxyethanol, Cholesterol, Phytosphingosine, Carbomer, Fragrance (Parfum), Limonene, Geraniol, Linalool.

The list of ingredients is subject to change. Please consult the packaging of the product purchased.

Product Disclosures: Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water.

Suggested Usage:
-After wetting hair, massage into scalp thoroughly.

-Rinse out.

-Shampoo a second time for a salon-grade cleanse.

-Follow with the Foundation Hydrating Conditioner (sold separately) for your most beautiful hair.


Stylist secret:

-For the best cleanse and richest lather, make sure your hair Is completely wet. Splash hair with water while massaging shampoo into your scalp. Spend extra time on the back of your head, as this is where most buildup occurs. Don’t forget to rinse thoroughly.

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