What it is: A medium-coverage, creaseless concealer and multivitamin serum that visibly plumps, conceals, hydrates, and visibly brightens.
Coverage: Medium Finish: Luminous Highlighted Ingredients: - Vitamins B5 and E: Sooth and nourish skin. - Hyaluronic Acid: Hydrates and plumps the look of skin.
What Else You Need to Know: This is the only clinically tested four-in-one serum concealer that plumps the look of wrinkles, conceals skin imperfections, hydrates, and visibly brightens dull skin. It contains niacinamide and hyaluronic acid which improves skin texture and radiance for all-day wear that won't settle into lines.
I didn’t get this product for free, I wasn’t paid to write this review. My brutally honesty, this concealer has a beautiful juicy finish under the eyes, creases like crazy. Does look drying everywhere else on my face. It does have good coverage. But doesn’t live up to all it claims. I I give it a 3.75/5.
Read more
skin598
Brown eyes, Light Medium skin tone, Dry skin
2w ago
Recommended
Great For Combination Skin
[I received this product in exchange for my honest review]
I have a hard time finding a concealer that works well on my combination skin. It’s either too dry or too oily. However this concealer from IT Cosmetics is perfect for my skin. It gives wonderful coverage without settling into fine lines. Isn’t drying. It feels good on, and stays put. Overall I’m quite happy with how it works. Covers blemishes easily without looking heavy.
Read more
CourtneyWithLuv
Brown eyes, Light skin tone, Dry skin
Incentivized
3w ago
Recommended
Nice coverage!
[I received this product in exchange for my honest review] This concealer was perfect for my tired under eyes, worked great for maturing skin. Had some nice coverage while still maintaining that glow for the healthy skin look. It does not have a strong smell to it. The applicator wand was nice and made application a breeze. Loved it.
Read more
YolandaSM86
Brown eyes, Light Medium skin tone, Combination skin
Incentivized
Verified Purchase
3w ago
Recommended
a concealer that looks like skin
Ever since I turned 50, I’ve been searching for the perfect concealer. I have dark under-eyes with some hollowness and fine lines, and I’ve tried so many brands—Haus Labs, Dior, Kulfi, Tower 28, Sarah Creal. Most looked beautiful when I first applied them, but eventually I’d see creasing under my eyes or makeup sitting on top of my skin and emphasizing my pores.
This is the first concealer I’ve found that really looks like second skin. It blends beautifully into my skin, stays radiant, and doesn’t look like makeup. I use it under my eyes and lightly all over my face almost like a foundation. I don’t want to cover everything, I just want my skin to look a little more even while still looking like my skin. This nailed
Read more
IshaniShiva
Brown eyes, Light Medium skin tone, Dry skin
1mo ago
Recommended
Feels great
This is a great concealer. It really lays me though the day and feels nice on my face. The color that I was sent is a little dark for my skin tone but with the summer tan, it’s working out great.
Read more
MeanMommaG
Blue eyes, Light skin tone, Combination skin
Incentivized
1mo ago
Recommended
Love the formula, packaging needs improvement
I love this concealer so much!! I’m on my 3rd one and will continue reordering. The formula is amazing, light weight but good coverage, buildable too. The only reason I’m dropping a star is the packing! After some time it starts to rub off and I find little
Silver specs on my face.
Read more
Aspence13
Blue eyes, Fair Light skin tone, Dry skin
Verified Purchase
2mos ago
Recommended
Love this for my mature eyes
Absolutely love this concealer! It works well for me, I really like the coverage. Being in my 40’s this is the best one that that doesn’t make my eyes look dry and cakey.
Read more
KMac38
Brown eyes, Fair skin tone, Combination skin
Verified Purchase
2mos ago
Recommended
A must have.
I love the results that I get from this product. Have tried other products, but this one really works.
Read more
Freshday
Blue eyes, Light Medium skin tone, Normal skin
2mos ago
Recommended
Easy click up concealer
[I received this product in exchange for my honest review] I have been using IT Cosmetics Do It All Radiant Concealer for a few months now. I love the applicator, how you turn the bottom to have it come up through the fuzzy applicator top. Feels nice when applying. I use a color that is almost matching my skin but probably slightly lighter. I touch up areas that don’t cover much with my foundation. This concealer works great in my under eye, chin, and T-zone areas. It can appear blotchy if my skin isn’t prepped right, but on good prep days, this stuff does the trick. Also great for on the go travel, or throwing in your purse, because you can just click out the amount to come up the applicator and it doesn’t make a huge mess like other brands. Also no overpowering chemical scent which is always a positive! Overall a great product.
Read more
Ashcnz88
Brown eyes, Light skin tone, Combination skin
Incentivized
Verified Purchase
2mos ago
Great Product, Worst Packaging
The product itself is good and performs as expected for the price. Unfortunately, the packaging is by far the worst I've ever experienced. The outer coating started peeling off and left tiny black particles all over my makeup bag and other products. It created a huge mess, and the particles transfer everywhere. For a premium-priced brand, I expected much better quality packaging. I wouldn't purchase it again unless the packaging is redesigned.
Read more
Lijue06
Green eyes, Light skin tone, Dry skin
What it is: A medium-coverage, creaseless concealer and multivitamin serum that visibly plumps, conceals, hydrates, and visibly brightens.
Coverage: Medium Finish: Luminous Highlighted Ingredients: - Vitamins B5 and E: Sooth and nourish skin. - Hyaluronic Acid: Hydrates and plumps the look of skin.
What Else You Need to Know: This is the only clinically tested four-in-one serum concealer that plumps the look of wrinkles, conceals skin imperfections, hydrates, and visibly brightens dull skin. It contains niacinamide and hyaluronic acid which improves skin texture and radiance for all-day wear that won't settle into lines.
-Vitamins B5 and E: Soothe and nourish skin. -Hyaluronic Acid: Hydrates and plumps the look of skin.