What it is: A high-performance creamy, gripping liner that defines, shapes, and locks onto lips for a transfer-resistant finish.
Formulation Type: Lip Liner
What Else You Need to Know: Designed to define, contour, and enhance lip shape, Contour It glides on smoothly, then sets down to a transfer-resistant finish—combining workability and longevity in one formula. Best for lips craving lasting dimension with a creamy, comfortable feel.
Clinical Results: Based upon third-party consumer perception study of 35 participants: - 97% agreed Contour It made lips look enhanced after 8 hours - 97% agreed lips looked contoured - 94% agreed lips looked more shapely
A little brighter pink than I usually go for but honestly I ended up loving it! It blends beautifully and definitely gives my lips a plump look.
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UltraTideMama
Brown eyes, Light Medium skin tone, Combination skin
Incentivized
1w ago
Recommended
Must have
I love this sculpting lip liner! It’s super precise and easy to apply! It lasts a while and it shapes my lips perfectly! Highly recommended!
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DakotaLay
Blue eyes, Fair skin tone, Combination skin
Incentivized
Verified Purchase
1w ago
Recommended
hands down best lip liner I have ever tried. Creamy, amazing color, and literally DOES NOT BUDGE.
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nattymg
Brown eyes, Fair skin tone, Dry skin
Verified Purchase
1w ago
Doesn't stay put as advertised.
I am so disappointed. The reviews looked so promising and I paired it with Sephora Outrageous Pump Effect gloss. Got to work to check my make-up in a mirror (an hour later) and it had bled into the creases around my lips. Will spend a little more to go back to HUDA lipstain.
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DocSarah
Green eyes, Light Medium skin tone, Normal skin
Verified Purchase
2w ago
Recommended
Pleasantly surprised
Was a little nervous because I was skeptical with the advertising but it’s actually really nice. It glides onto the lips when applying and has excellent longevity. I think it’s worth it.
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myhyperfixation
Blue eyes, Fair Light skin tone, Oily skin
Verified Purchase
2w ago
Recommended
My new favorite lip liner ✨
This is my first time reviewing a product from Sephora (and I’ve made many purchases.) This lip liner is now my favorite — wonderful color and super long lasting! I ate and drank with this on, and it stayed. Looks great with the paired lip gloss
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Dunnie88
Green eyes, Light Medium skin tone, Combination skin
Verified Purchase
2w ago
Recommended
Perfection
Gorgeous color and love the matte finish. I can tell that this is going to be my new go to everyday lipliner. Love it!!!
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amberelise
Brown eyes, Fair skin tone, Dry skin
2w ago
Save your coins for worthy products
As always with this brand it advertises something and doesn't deliver. It is definitely not a long lasting liner and the gloss should be called "Goop It". One sip of my drink and it was gone. My Sephora lip pencil provides longer wear on my lips. If it weren't for the "fans" of her and them hyping the products people wouldn't keep wasting their money on these subpar products. I've tried multiple items from this line and didn't like any of them except the whip moisturizer. I did enjoy the texture and how light it felt once it dried down. Everything else I'd skip. Save your coins.
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AprylO
Hazel eyes, Light Medium skin tone, Combination skin
2w ago
Recommended
Amazing lip liner
this is a great lip liner! It has a really creamy formula that is easy to glide onto the lips, but once it dries down it is very long lasting. I also like the cool tone shade of —, it’s a color unlike anything I have in my collection and it’s perfect for slightly overlining. It’s also super easy to sharpen which I appreciate.
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ashj05
Brown eyes, Dry skin
Incentivized
Verified Purchase
2w ago
Horrible Smell, So Pale
I bought this to go with the POV Amp it. It has a horrendous smell, especially when opening for the first time, and it is so pale on my lips it makes me look ill. May work better on fair skin tones, but as someone who’s a light to medium tones, I would steer clear.
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akle
Green eyes, Light Medium skin tone, Normal skin
What it is: A high-performance creamy, gripping liner that defines, shapes, and locks onto lips for a transfer-resistant finish.
Formulation Type: Lip Liner
What Else You Need to Know: Designed to define, contour, and enhance lip shape, Contour It glides on smoothly, then sets down to a transfer-resistant finish—combining workability and longevity in one formula. Best for lips craving lasting dimension with a creamy, comfortable feel.
Clinical Results: Based upon third-party consumer perception study of 35 participants: - 97% agreed Contour It made lips look enhanced after 8 hours - 97% agreed lips looked contoured - 94% agreed lips looked more shapely
Isododecane, Mica, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Sucrose Tetrastearate Triacetate, Isoamyl Laurate, Silica, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Sodium Hyaluronate, Mangifera Indica (Mango) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexyl Palmitate, Trihydroxystearin. (+/-): Red 7 Lake (Ci 15850), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).
Suggested Usage: -The match: Dull or pale lips seeking a subtle, brightening lift. Perfect for those wanting to enhance their natural shape with a soft, pale-nude border that looks clean and refined. -To use: Outline lips to enhance your natural shape. Fill in for extended color wear. -The ritual: Start at the Cupid’s bow and work outward. Pair with amp it for a 3-D glow. -The pov: "Over-line" slightly only at the center of the top and bottom lip for a natural, lifted pout. Pair with amp it (strawberry shortcake) for a fresh, angelic pink glow that looks both defined and soft (sold separately).
Summary
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4
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4.2★
244 Reviews*
82%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
