HAUS LABS BY LADY GAGA

What it is: A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush.

Benefits: Long-wearing, Waterproof

Highlighted Ingredients: 

- Charcoal Pigment: Delivers clean, intense black pigment and optimal ink flow.

- Herbal Flower Complex: Known to boost longwear performance + protect skin

- Panthenol: Derived from vitamin B5, known to condition + nourish skin

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Carbon black-free ink developed to deliver the blackest pigment* and true matte finish in a clean formula with zero compromise. Custom Japanese calligraphy-inspired brush optimizes ink flow, making fine lines and bold designs easy for all eye shapes and artistry levels. Longwear and waterproof.

Clinical Results: In a third-party consumer perception study of 90 panelists ages 20-55 after application:

- 98% agree it dries and sets quickly

- 97% agree it’s easy to apply and use

- 96% agree it glides on smoothly without tugging and skipping

*Versus leading prestige brands