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Brightening Purple Shampoo for Blonde Hair

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$29.44 $36.80
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair. Hair Texture: Straight, Wav
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Estimated delivery Oct 15–Oct 20
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Verb

What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness

Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues

Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.

What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to ends. This will ensure consistent coverage and even results.

Fragrance Description: This product has a grapefruit-oatmeal scent.

9mos ago
Great on Brassiness, but…
This works really great on reducing brassiness in my bleached hair but it is super drying. I just use a hair mask after this to ensure my hair doesn’t feel like straw. Hence only 4 stars
Read more
carol06
10mos ago
Doesn’t leave hair purple/green!
I love this shampoo, I have very light blonde hair and it gets rid of all brassy without turning my hair green/purple! Makes my hair bright white and if I overdo it it goes grey! Very hard to find a product this good!
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larissaaaaaaaaa
1yr ago
I've tried a lot of purple shampoos, and this one works, but it caused a lot of breakage and hair loss to my previously healthy, but color-treated hair. I only used it once a week, but I was getting significant clumps in the drain catcher. No other changes to my routine, products, or diet, so I can only conclude it was the culprit. I hope they can improve the formula without losing the effectiveness, but I'm not confident.
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NewSlang21
Blue eyes, Medium skin tone, Normal skin
Verified Purchase
1yr ago
Greasy Residue
Smell is ok but I find that it leaves a terrible greasy residue on my hair . It’s an awful formula and for that reason I will never use it again. I wash and blow dry and it looks like my hair hasn’t been washed in days! Super embarrassing.
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Simcoe76
Blue eyes, Fair Light skin tone, Combination skin
1yr ago
Drying
This shampoo dried out my hair. I didn’t notice at first until a month down the line - my once shiny, healthy hair is dry and parched. It smells super nice but the formula is really thick (almost like a hair masque) and that makes it more annoying to apply to the hair when you’re just having a quick everyday shower. ALSO: I looked at the bottle and noticed the country where it is made - they are not BDS friendly. Sorry, not a repurchase.
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infjtwigs
Brown eyes, Medium Tan skin tone, Combination skin
2yrs ago
Pretty Good
Happy with this product. I went blonde for the summer and my hairstylist recommended a purple shampoo to keep brassiness at bay. This shampoo smells pretty nice, lathers well, and is fairly lroced for what you get.
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Anonymous
Green eyes, Medium skin tone, Oily skin
2yrs ago
Leaked product
Product cap was loose and it leaked all over during shipping. Luckily the plastic caught most of it but some did leak out. This should be something checked prior to shipping
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review photo
ButterflyKW
Blue eyes, Light Medium skin tone, Dry skin
2yrs ago
Good colour, awful formula
This shampoo was great for the colour aspect but awful in every other way. It did tone my hair and reduce brassiness. This shampoo did NOT clean my hair whatsoever. Made my hair feel like there was a coating on it and my hair would be so limp and weighed down. In addition to that, it irritated my scalp so badly and made it itchy and flaky and I would end up scratching so much it would bleed. It also made my scalp break out. Would never repurchase or recommend.
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Oilfox
Blue eyes, Light skin tone, Combination skin
Verified Purchase
2yrs ago
This is the only purple shampoo I will use! So effective and fairly priced.
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kayladumo
Brown eyes, Light skin tone, Combination skin
3yrs ago
Love It!
I love this purple shampoo, it is hydrating and cleansing unlike many of the purple shampoos I have tried in the past that dry out my hair.
Read more
Hanniek
Blue eyes, Light skin tone, Normal skin

What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness

Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues

Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.

What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to ends. This will ensure consistent coverage and even results.

Fragrance Description: This product has a grapefruit-oatmeal scent.

-Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.

-Acai Extract: Is high in hair-nourishing antioxidants.


Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone.

Suggested Usage:
-Massage into wet hair.
-Lather well and rinse.
-Follow with Verb’s Purple Toning + Hydrating Hair Mask (sold separately).
-Use as needed.
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