Hourglass

What it is: An innovative, primer-infused lipstick that envelops lips in rich color for a soft-matte finish that lasts all day.

Formulation Type: Lipstick

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: This collection features Red 0, a true red formulated with an exclusive vegan replacement for carmine, the industry's standard red pigment.

Hourglass donates five percent of net profits from each Unlocked purchase to the NHRP, an organization working to secure fundamental rights for animals.

Clinical Results: In a US consumer study of 30 participants:  
- 97% said the product is easy to apply and comfortable on lips
- 94% said the product has full-coverage color payoff