U Beauty

What it is: An intuitive tinted moisturizer for dry, dehydrated skin that delivers a dewy airbrush finish, minus the weight of makeup.

Skincare Concerns: Dryness, Uneven Skin Tone, and Redness

Coverage: Medium

Formulation: Liquid

Highlighted Ingredients:
- Five Unique Types of Hyaluronic Acid: A multimolecular complex is transported deeply into the skin for sustained multilevel hydration.
- Peptides: Short-chain amino acids help optimize the skin’s own natural collagen and visible firmness for plumper-looking skin.
- Argan, Avocado, and Grapeseed Oils: A nourishing blend of botanical oils creates a 3D moisture shield to leave skin looking fresh and dewy.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.

What Else You Need to Know: Skincare meets makeup for an adaptive tinted moisturizer with next-level benefits. Each flexible, self-adjusting shade blends like a second skin, delivering hydration and skin-fortifying ingredients for visibly smoothed texture with a 3D moisture shield and dewy, sheer finish with boosted luminosity. Every U Beauty formula is powered by proprietary SIREN Capsule Technology™, U Beauty’s adaptive delivery system that revolutionizes the way ingredients interact with your skin—for customized treatment and transformative results.

Clinical Results: Consumer perception study on 30 volunteers after 30 days of 1x daily use:
- 100% agree skin feels hydrated, supple, and nourished
- 93% agree skin looks radiant and glowing
- 93% agree skin looks evened and smoothed
- 93% agree the product hydrates throughout the day