MAKEUP BY MARIO

What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.

Formulation Type: Volumizing, Lifting and Lengthening

Benefits: Long-wearing

Highlighted Ingredients: - ProVitamin B5 + Castor Oil: Conditions and nourishes lashes.

- High-Performance Polymer: Provides lasting volume and lift, often found within haircare.

- Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.

What Else You Need to Know: This is the universal mascara that Mario has always wanted in his kit for all lash types. It features a first-to-market brush with custom-shaped bristles that evenly coats lashes for clean and buildable volume, it doesn’t clump or smudge, is flake-resistant and is long-wearing. It’s also sweat- and humidity-proof, vegan, and cruelty-free.

Clinical Results: Based on a consumer panel study of 34 participants:

- 100% agreed it provided clean, defined volume 

- 97% agree it made lashes look naturally full 

- 97% agree it gave lashes more lift