IT Cosmetics

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen in one—now in extended shades.

Coverage: Full

Finish: Natural

Formulation: Cream

SPF: SPF over 30

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:

-Hyaluronic Acid: Hydrates and plumps while minimizing the look of fine lines & wrinkles.

-Niacinamide: Minimizes the look of discoloration & promotes even-toned, radiant skin.

-Vitamin E: Helps soothe and nourish skin

Ingredient Callouts: Free of sulfates parabens and phthalates.

What Else You Need to Know: The full coverage, natural finish of a CC cream foundation meets hydration to color correct and camouflage skin concerns like acne scars, wrinkles, redness, dark circles under eyes, large pores & uneven skin tone. Made with skin-loving ingredients, it moisturizes for visibly healthy & smooth skin.

*Source: The NPD Group/US Prestige Beauty Total Measured Market, Makeup Product Sales, January - December 2021.