tarte

What it is: A bestselling foundation, now in a powder.

Coverage: Medium

Finish: Matte

Formulation: Pressed Powder

Highlighted Ingredients: 
- Amazonian Clay: Nature’s perfect ingredient for better, longer, truer wear.

- Hyaluronic Acid: Intensely hydrates.

- Vitamin E: A natural preservative, emollient, and antioxidant that calms redness and irritation.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This powder has buildable coverage and a natural matte (not flat) finish. Optical blurring powders airbrush look of fine lines, pores, and imperfections for a beauty filter effect, in real life. Hyaluronic acid complex retains skin’s moisture while Amazonian clay absorbs oil for a shine-free look.

Clinical Results: Based on a clinical and consumer panel study of 33 subjects: 

- 100% agree it blurred the appearance of pores; it made skin look matte, not flat; and gave skin a soft-focus finish